In the current society, the use of the internet in creating content cannot be underestimated especially in writing blogs and other content for the internet, and this is where SEO comes in.
Meta keywords are quite useful when it comes to improving your site rank as well as traffic that comes from search engine queries. As a popular CMS, WordPress offers several ways of adding meta keywords without having to use plugins to achieve this end.
In this detailed guide, I will explain how to add the meta keywords in WordPress with no plugin involved. So, let me take you through a straightforward guide on how to properly optimise your content and rank better on search engines.
What is the Meta Description?
Why Is Meta Description Important?
SEO Benefits of Meta Keywords
Step-by-Step Guide on How to Add Meta Keywords in WordPress
Follow these steps to add meta keywords to your WordPress website without using a plugin: Follow these steps to add meta keywords to your WordPress website without using a plugin:
1. To do this you first need to go to Appearance -> Theme Editor in your WordPress dashboard.
2. Look for the functions. Then you need to go to this. php file and open it.
3. Copy the following code snippet:Copy the following code snippet:
“`php
function add_meta_keywords() {
print(‘<meta name=”keywords” content=”your, meta, keywords, here” />’;
}
add_action(‘wp_head’, ‘add_meta_keywords’);
4. Insert the code into the functions as shown below. Save the changes you made to the php file and save it. Your meta keywords will be added to all pages on your WordPress blog and will insert these keywords automatically.
Bonus Tip: Adding Meta Keyword Tag
Meta tags are the HTML tags that give information about a webpage. Meta keywords are phrases that are relevant to the content of the webpage being optimized. As a result, you can try to include meta keywords that can help enhance your website’s ranking on search engines.
Guidelines on How to Effectively Utilize Meta Keywords
It is for this reason that it is important to know the right ways of implementing meta keywords into your content as you work towards improving your search engine optimization. By adhering to the following guidelines, you can maximize the impact of meta keywords on your SEO efforts:By adhering to the following guidelines, you can maximize the impact of meta keywords on your SEO efforts:
Focus on relevance: Use the keywords that are relevant to the topic of your post or page to get the right traffic to it.
Avoid keyword stuffing: It is advisable not to use many keywords in your content to avoid being flagged as spam by the search engines.
Use long-tail keywords: As an example, select some long tail keywords that are relevant to certain groups of consumers in order to increase the likelihood of getting a higher ranking in the search results.
Monitor keyword performance: It is also important to review the meta keywords with the aim of optimizing for the search engines tools such as Google Analytics.
By implementing these best practices, you can leverage meta keywords effectively to optimize your WordPress content and enhance its search engine visibility.
In using these tips, you can harness the power of meta keywords for your WordPress posts and improve the search engine standings of your content.
Leveraging Schema Markup for Enhanced SEO
As a result of this, besides meta keywords it is also recommended to use Schema markup for the promotion of your WordPress website and getting more detailed information about your content to search engines. Schema markup makes the search engines comprehend the structure of the web pages and thus it leads to better rich snippets and higher ranking in SERP. You can use Schema markup for WordPress website to improve the site’s optimization and receive more organic traffic.
Implementing Schema Markup in WordPress
1. First, you need to install the Schema markup plugin whether it is Yoast SEO or Schema Pro in your WordPress site.
2. Find out how to activate the plugin settings to work with Schema markup for articles, products, events, and other content.
3. Use the Schema markup to modify the structure of your posts and pages in order to share information about your content with search engines.
4. To check if it is properly done and is readable by search engines, use Google’s Structured Data Testing Tool to test the Schema markup.
The combination of Schema markup and meta keywords is a powerful strategy that can help you improve the SEO potential of your WordPress content and increase its ranking among the search results.